LO4: Draft 1

First Draft

The city that was once famous for its amber glow that shrouded the skyline and clouds that reigned over the sky, giving Sheffield its reputation as the steel city of England. This once industrial city is now fast becoming the UK hub for all things that scream outdoors. Once the steel industry elapsed we were left with vast spaces of greenery that the mountain biking has thrived off. Upon observation Sheffield does not appear to be a place where the adrenalin pumping sport occurs but what racer could resist the seven hills?

Not only is Sheffield the place for biking it is also one of the top destinations for walks and runs. People often say that Yorkshire births the best athletes and sporting personalities alike. From the likes of three time world champion Jessica Ennis to national, European and world downhill champion Steve Peat.

More specifically, Sheffield is fast becoming known as the hub for all things mountain biking both for business and riders alike. In recent years a whole host of business are basing themselves out of Sheffield including Cotic Bikes, Airdrop Bikes and Planet X This combined with Sheffield’s ideal location being perched on the doorstep on the Peak District region, results in many local riders and those from a further field coming to experience the unique terrain.

So what makes Sheffield so special?

The city offers various riding locations which allow a range of riders to access. Whether you're a university student or a full time worker. There is a track from you. Sheffield’s tracks appeal to all levels of riders. If you are a beginner,the tracks on Genocide woods allow you to ease your way into the sport but if you’re looking for something more thrilling than Wharncliffe is the place to go. These woods offer challenge with their steep and bumpy tracks pushing you into difficult but promising race.

Not only is Sheffield geographically perfect for downhill racing, the acknowledgements that have followed with the popularity are the numerous clubs for young ones. Ite scene is booming and locals are

Upon observation Sheffield does not appear to be a place where the adrenalin pumping sport occurs with its calming atmosphere  but what racer could resist the seven hills?

-----------------------------
From proof reading this draft it is evident that the article requires a large amount of development. Throughout there is a variety of spelling and gramatical errors, in addition to this i feel that the pargraphs and structure could be more devloped. To do so i will add the interview with world champion Steve Peat as this would add great interest to the piece whilst also aiding the structure as it would seperate out the piece and make it easier for the reader to understand/ interperate.

LO3: Research

Sources Table and Justification

Evidence of gaining Primary Research:

Response from Steve Peat

LO4: Regulation

LO4: Regulation

The regulatory body IPSO defines a large set of codes by which the editors of journalistic pieces have to follow to ensure it is safe/ suitable for public release. As seen on IPSO's website the codes given a large range of aspects in the print and news industry. Most noticeably, it is seen to be that the codes were put in place to provide a standard for all reporting across the newspaper and magazine industry, as a result the article I have written would have to follow these codes and conventions as a result of it planning to be released in national magazines whilst also being available online.

From my article, it can be inferred that it is in breach of little codes set by the independent press standards organisation. This is largely as a result of the nature and genre of the article, the journalistic piece I have written is perceived to fit into the genre of sporting and local news reportage. Subsequently, the article would not hinder the majority of the codes. For example the codes state that a press organisation must: not intrude into grief or shock, avoid excessive detail on suicide or death, care in reportage of children and children in sex cases, care in reporting of crime, no use of subterfuge, consider victims of sexual assault, not pay for witness in criminal proceedings neither should they pay criminal information and finally must not disclose confidential sources which they may have obtained.

However, it is also perceived that my article would have to consider certain aspects of the editor’s code of practice, most importantly the public interest. The code of public interest can be further sub defined into various parts. The main aspects of this code which is relevant to my article is the 'protecting public health and safety', I think this because within the body copy of the article and possible imagery to be used in the piece it could be perceived to glamourise the sport which in turn would result in the audience wanting to partake in such events. However, with this comes risks to health and safety, for example the sport of the downhill mountain biking is classed as an extreme sport which can often result in injury due to the environment and ethos behind the sport. Therefore, if new comers were to attempt to recreate such moves portrayed in the article it could result in serious injury both to themselves and to those who surround them. In an attempt to minimise this risk I have made mention to there being a variety of tracks available no matter what skill set they may be at in an attempt to show progression is needed whilst still portraying the sport and Sheffield as a location to be attractive.

Another regulation set by IPSO, which would relate to the article would be the accuracy of reporting. The IPSO states that ' The Press must take care not to publish inaccurate, misleading or distorted information or images, including headlines not supported by the text.' Within my article all, the information used is validated, this is largely because of the primary and secondary research undertaken. More specifically, the direct qualitative questions proposed to Steve Peat allowed for direct accurate responses adding further validation to the accuracy and authenticity of the article. Similarly, the headline is also supported by the text both for literary purposes and to meet regulation. For example the phrase 'Seven Hills' which is seen in the headline is also prevalent throughout, this reiteration of the phrase adds emphasis to the point and results in it having a bigger more memorable impact on the audience.

In conclusion, it is seen that my article is in little breach of the codes of practice said by the independent press standards organisation and therefore would be suitable for publication in the magazine which it would be presented in.

LO4: Mode of address and structure

LO4: Mode of Address and Structure

Throughout the article a variety of linguistic devices and techniques have been used to emulate the desired tone of the piece to allow it to appeal to the target audience. Within the text itself the premise of the article refers to Sheffield’s successful past and now future, with this being further emphasised through the implementation of primary definers such as Jessica Ennis and Steve Peat.

As a whole the mode of address used in this piece is that of a peer to peer tone, this is justified as it allows for the reader to relate to the text and therefore be more engaged in the piece. This is achieved through the language seen in the text, for example terminology/ jargon relating to the sport of mountain biking is seen throughout as a result this conveys an informal tone to the reader whilst also allowing them to relate directly to the matter. For example the phrase “bumps and burms” is a term used amongst riders to describe certain aspects of tracks or trails. Therefore, the use of this validates the article and could possibly be seen to evoke a sense of empathy within the reader due to the common ground seen in the text and how it’s relevant to their lifestyles and hobbies.

The peer to peer mode of address and informalities are seen to be further emphasised by the use of restricted coding as theorized by linguist Basil Bernstein. Within the text of the article it uses limited vocabulary with little formality and elaborate traits. This style of language was chosen as the linguistic predictability and shared knowledge/ experiences of the reader in addition to the external context such as the primary definer allow for text to be easily interoperated and understood by the reader. The informal tone is also seen to better suit the genre of the article. The paragraphing and sentence structure was also used in mind with creating a piece that flowed and was easy to interpret.

Throughout the article the piece is separated into easily defined, short paragraphs. Subsequently, this makes the overall article look more visually appealing (similar to that of the imagery used to support and break up the text) and result in the reader being more engaged. The reader would also be engaged due to the use of varied sentence length and structure. Throughout the piece a mix of simple, compound and complex sentences have been used. Most commonly, simple sentences were used for effect to add emphasis to a point when exclaimed, whereas the compound to complex sentences were often used to define information or list key points. Specific linguistic devices were also used for effect through this piece. For example rhetoricals are used to directly involve the reader within the text as seen in the line “So what makes Sheffield so special?” which combines an informal question seemingly proposed to the reader with the use of repetition, the noun “Sheffield” is reiterated throughout the piece further adding emphasis to it whilst also relating back to the premise of how Sheffield has a large impact not only on the region but world. Repetition is also deliberately used for effect in both the introducing and conclusive statements. The phrase “what racer could resist the seven hills?” is seen in both the introduction and conclusive sentence, this was done with the intention of creating a lasting image in the readers mind as the repetition adds clear emphasis to the phrase whilst the rhetorical directly involves the reader also. 

LO4: Draft 2 Sub - Editing

From the sub edit it is evident that within this piece the grammatical aspects of the text have to be improved in order to make it easier to understand by the audience and fit in line with the idea of restricted which is prevalent throughout the piece. In addition to this simple spelling errors also have to be edited. Subsequently, i plan to correct any spelling and grammatical errors in addition to adding additional emphasis to the quotes used and the use of professionals to support the text. 

Final Edit:

SECRET SEVEN HILLS

The city that was once famous for its amber glow that shrouded the skyline and clouds that reigned over the sky, giving Sheffield its reputation as the steel city of England. This once industrial city is now fast becoming the UK hub for all things that scream outdoors. Once the steel industry elapsed we were left with vast spaces of greenery that the mountain biking scene has thrived off. Upon first observations Sheffield does not appear to be a place where the adrenaline pumping sport occurs but what racer could resist the temptations of the seven hills.

Not only is Sheffield the place for biking it is also one of the top destinations for you whether it being walking, running or climbing. Sheffield has something for you! People often say that Yorkshire births the best athletes and sporting personalities alike. From the likes of three-time world champion Jessica Ennis to national, European and world downhill champion Steve Peat.

More specifically, Sheffield is fast becoming known as the hub for all things mountain biking for both business and riders alike. In recent years a whole host of business are basing themselves out of Sheffield including Cotic Bikes, Airdrop Bikes and Planet X This combined with Sheffield’s ideal location being perched on the doorstep on the Peak District region, results in many local riders and those from a further afield coming to experience the unique terrain.

Riders of all ages tame the trails at Peaty's Steel City Downhill Race.

So what makes Sheffield so special?

The city offers various riding locations, which allow a range of riders to access. Whether you are a university student or a full time worker. There is a track from you. Sheffield’s tracks appeal to all levels of riders. If you are a beginner, the tracks on Grenocide woods allow you to ease your way into the bumps and burms of the sport but if you are looking for something more thrilling then Wharncliffe is the place to go. These woods offer challenge with their steep and technical tracks pushing you into difficult but promising race, with racing legend Steve Peat at the for front of the development of these trails and ambition to “have fun and help others to achieve their goals” now retired.

Not only is Sheffield geographically perfect for downhill racing, the acknowledgements that have followed with the popularity are the numerous clubs for young ones. From the wealth of sporting clubs available to students in all walks of life, through to the clubs for veterans of the MTB scene and pros alike. The scene is booming and locals love it.

Local rider Kyle Brooks tearing up the tracks

We spoke to Steve about his experience with downhill biking...

How did you get started in racing?

“Joined a local MTB group and entered one for their XC races at Rother valley. I was 17/18 so quite late starter.”

Is there a specific preparation routine before you race?

“Yes, the same one I have used for the last 20+years, Warm ups and routines really help being prepared for a race.”

 Of all the tracks and trails you have ridden in your career which would you say is your favourite and why?

“I have fun in most places I ride so it is hard to pick one, if you are with the right people anywhere is good, some of my best times have been with mates on my local trails Sheffield.”

What do you enjoy most about the downhill scene?

“Riding great tracks, going fast and the people.”

Upon observation Sheffield does not appear to be a place where the adrenalin pumping sport occurs with its calming atmosphere but what racer could resist the seven hills?

LO4: Draft 2

SECRET SEVEN HILLS

The city that was once famous for its amber glow that shrouded the skyline and clouds that reigned over the sky, giving Sheffield its reputation as the steel city of England. This once industrial city is now fast becoming the UK hub for all things that scream outdoors. Once the steel industry elapsed we were left with vast spaces of greenery that the mountain biking has thrived off. Upon observation Sheffield does not appear to be a place where the adrenalin pumping sport occurs but what racer could resist the seven hills.

Not only is Sheffield the place for biking it is also one of the top destinations for walks and runs. People often say that Yorkshire births the best athletes and sporting personalities alike. From the likes of three-time world champion Jessica Ennis to national, European and world downhill champion Steve Peat.

More specifically, Sheffield is fast becoming known as the hub for all things mountain biking for both business and riders alike. In recent years a whole host of business are basing themselves out of Sheffield including Cotic Bikes, Airdrop Bikes and Planet X This combined with Sheffield’s ideal location being perched on the doorstep on the Peak District region, results in many local riders and those from a further field coming to experience the unique terrain.

So what makes Sheffield so special?

The city offers various riding locations, which allow a range of riders to access. Whether you are a university student or a full time worker. There is a track from you. Sheffield’s tracks appeal to all levels of riders. If you are a beginner, the tracks on Genocide woods allow you to ease your way into the sport but if you are looking for something more thrilling than Wharncliffe is the place to go. These woods offer challenge with their steep and bumpy tracks pushing you into difficult but promising race.

Not only is Sheffield geographically perfect for downhill racing, the acknowledgements that have followed with the popularity are the numerous clubs for young ones. The scene is booming and locals love it.

We spoke to Steve about his experience with downhill biking.

How did you get started in racing?

Joined a local MTB group and entered one for their XC races at Rother valley. I was 17/18 so quite late starter

Is they a specific preparation routine before you race?

Yes, the same one i have used for the last 20+years, Warm ups and routines really help being prepared for a race.

 Of all the tracks and trails you have ridden in your career which would you say is your favourite and why?

I have fun in most places i ride so it is hard to pick one, if you are with the right people anywhere is good, some of my best times have been with mates on my local trails Sheffield.

Upon observation Sheffield does not appear to be a place where the adrenalin pumping sport occurs with its calming atmosphere but what racer could resist the seven hills?

LO3: Primary Research

Primary Research - Interview with Steve Peat:

Response from Steve Peat

Article Plan/ Mind Map

Who – Young persons, Steve Peat (Interview).

What – Sporting in Sheffield; more specifically Mountain Biking as it relates to the local area and sporting personalities.

Where – Sheffield and South Yorkshire.

When – Current and previous achievements.

Why – To bring awareness/ to interest more people into partaking in the sport of all ages.

How – Portray the sport to be interesting and exciting.

LO1: Understanding The News Industy

Media market and News providers – Unit 7 LO1

Within the news industry there are several ways in which news is given and consumed by an audience. Within this industry there are five main mediums to do this; radio, web, social media, TV and print. Most commonly, a form in which news is provided to the audience is through the traditional methods of print newspapers. Large conglomerates such a Trinity Mirror own several subsidiaries and provides a large range newspapers including names such as Daily Mirror, The Sunday People and Daily Record. However, it could be inferred that large conglomerates such as this could be influencing the mass audience with their political bias as their views and opinions would be portrayed throughout all their print newspapers and all subsidiary company’s owned.

On the contrary, it is seen that Independent news providers such ‘The Independent’ who are not owned by larger conglomerates provide a more truthful less bias opinion on various matters. Similarly, citizen journalism is also seen as a way in which an audience can attain real world news from the views and perspective of civilians who have experienced it first-hand. The rise of this style of journalism has been heavily dependent on the technological convergence of medias which have allowed bigger audience to access the media on a larger range of platforms thus making it more available. The rise of Web 2.0 was also key to the development of how an audience receives their news as the interactivity allowed for a greater appeal to new audiences of the digital age. In addition to this web 2.0 has allowed for users to produce and redistribute news via social networking sites such as Facebook and Twitter.  Large news outlets also frequently use social media to appeal to a younger demographic.

Furthermore, the rise in technological convergence has benefitted many organisations as they can reach a larger more varied audience and ultimately provide a bigger variety of news. Most commonly, news outlets are utilizing social medias to appeal to a younger demographic. As of recently, it is a common feature on mobile apps such as snapchat to feature pieces from various news providers. For example, within the app the user can access a large variety of news articles from various different media sectors meaning each individual user will have an article to appeal to their interests. Snapchat provides various articles including news from sites such as Daily Mail, BuzzFeed, MTV, CNN, as well as journalistic articles from the print sector such as Vogue and Cosmopolitan and finally radio providers such as iHeart Radio. Not only does this allow for these industries to appeal to a younger demographic it is also an extremely effective way of marketing as this allows company to reach potentially millions of users therefore increasing revenue and appeal. In addition to this the joint venture would also be mutually beneficial for both as snapchat also receives a considerable amount of money per discover page; at a price ranging from $50,000 to $250,000 [1].

  http://bit.ly/1WLKIL1

Another key aspect of what and how audiences receive topical news is heavily dependent of press agencies. Press agencies are organisations that gather news reports and sells them to subscribing news organisation such as newspapers, magazines and television providers. One example of a large media agency would be Reuters, which is an international news agency which gathers global news and distributes to news broadcasters globally.  These media agencies often provide news coverage for large conglomerates across the world who then redistribute this to their subsidiaries and ultimately the mass audience. Similarly, websites such as Getty images are used by news organisations to obtain relevant and topical stock photos for use in the articles and media. This availability of both images and recent news is a benefit to the consumer and producers as it means that current news will be distributed quicker therefore meaning the general public will be informed quicker about crucial events or happenings in the news.

Other examples on how news is broadcasted include radio and web sectors. Most commonly, radio has been a popular way in which to publicise and distribute news, various news stations such as FOX news, BBC news, CBS news and Sky News all distribute their news via public broadcast. These companies are often similar to that of company's which distribute the news on other platforms such as web and Tv as a result of the larger conglomerate structure. For example, the conglomerate 21^st century Fox owns the subsidiaries fox news, sky which can distribute on both radio and tv whilst the subsidiary Hulu can be used to reach a wider online audience via the video on demand service it provides. More specifically, local radio stations such a Hallam FM, Hallam1 and Hallam2 are also owned by a larger company (Bauer Media) which controls the output of such stations, again this control means that biases could possibly be forced upon the audience in line with the views and opinions of those who own the conglomerates. Similarly, this is also seen throughout online/web distribution. However, it can be argued that the audience partakes in a form of "audience gatekeeping" meaning that they would re distribute and comment on new items based on the user’s own beliefs on the "newsworthiness" as theorised by Shoemaker and Vos (2011).

Despite this there are still also several benefits to these new forms of media outlets. The biggest advantage being that online forms of newspapers have the ability to provide and report news considerably faster than traditional methods as it can easily be uploaded and read globally, unlike a print newspaper which is restricted by the daily schedule of printing and publishing. Another advantage of this is that it allows for articles and news to be edited in real time to keep the audience up to date with current affairs. Whereas ordinarily the consumer would have to wait for the next print publications. These benefits are also similar across the radio and social media sectors. However, online platforms of receiving news also have their disadvantages. For example, the credibility of such sites is questionable as they allow for the general public to edit and portray news from their perspective and with their own individual intentions in mind. Therefore, this could result untruthful or bias reporting or even false reporting which could result in panic and unrest within the public. Usually, to combat this media providers and news outlets provide protected coverage with the intention to protect the public from information which may cause panic or may possibly even be a threat to security. This protected coverage is as a result of "gatekeepers" within the industry, these gatekeepers are tasked with the job to read over the news articles to be released into the public domain and edit them accordingly to ensure they are safe for release. These editorial personnel are key to the news agencies and distributors as it ensures they keep their reputable name as a reliable news source. In addition to this, individuals can also act as gatekeepers when deciding which content to include in a blog or email for example.

In addition to this, it is also perceived that despite the rise of digital/ modern ways of distributing News such as TV, traditional methods such as print are still relevant. Most commonly, older generations are in favour of print publications to receive their news. Many are dependent on this method as it provides audiences with more interaction or more things that may interest them. For example, newspapers often include longer/ more in depth articles which provide a greater amount of information when compared to those seen on news broadcasts which briefly overview the story. Additionally, newspapers often offer other elements not seen on commercial broadcasts such as coupons, adverts and competitions which in turn provides extra entertainment/ function for the reader.  

 1 http://wallaroomedia.com/snapchat-advertising-cost/

LO3: Planning the article **

Planning Articles

Genre:

• Sport
• Music
• Entertainment
• Community/ art project etc
• Education
• Adult Care
• Politics

Ideas:

Sport/ Local - Sheffield's possibilities and outdoor activities - More specifically the mountain biking scene.

Primary Sources: Interviews, questionnaires 
Secondary Sources: Reports, studies

History - Something war related, (The effects of The World Wars on Sheffield and how it shaped the future/ Sheffield heritage)

Primary Sources: Personal accounts/ interviews
Secondary Sources: Books, archive pictures/info, diary's and journals 

Community/ arts - Street art in Sheffield. Good v. bad, personal opinions etc

Primary Sources: Personal accounts, interviews,
Secondary Sources: Archive pictures and articles


The article i have chosen to pursue is the sporting possibilities in Sheffield and more specifically the rapidly growing mountain biking scene within the district. I chose this because it allows for in depth research using a variety of sources and techniques, both primary and  secondary. Most, noticeably the use of a primary definer such as Steve Peat would result in great interest in the article for the local audience. This would have greater appeal to a local audience as this sporting personality was born in the Sheffield area and is famous for competing both nationally and internationally, with the winning titles in both national, European and world championships. This sporting personality also relates directly to both Sheffield and its monumental sporting moments.This article would also be relevant as it would appeal not only to the local audience but also a diverse audience with a readership from variety of all ages and occupations due to the article planning to cover a range of activities and aspects of Sheffield's history and now future.

LO3: Secondary Research Techniques

Secondary Research - Taking information from other web pages.
Reports
Newspapers/ magazines
Articles
Diary's and journals
Books
State Research
TV/ Film
Social media

Advantage: Quick and low cost, can guide primary research,

Disadvantage: Can be not as specific, may be outdated or inaccurate/ false ( for example anyone can edit wikipedia pages), articles or newspapers may provide bias point of views, books may provide language barriers/ hard to interperate, government studies may be manipulated to avoid disturbance to public, TV shows may be less credible and more interested in selling a product, social media will likely be bias and manipulated.

Research techniques
Crowd sourcing - EG information callouts, reasearch/ feedback from social media etc.
Web sources - EG academic work v. popular opinion
Observation - EG focus, recording, evidencing

Evaluating the sources and information.
Reliabilty - EG use of field experts, first hand eye witnesses, authority official v. subordinate, use of primary and secondary definers.
Relevance
Accuracy - Cross refrencing
Valdity
Accessibility
Quality
Cost effective

LO3 Research Techniques - Primary Research

http://www.bbc.co.uk/news/magazine-39255114

The man who was the 'Body on the Moor'

Police interviews

Press statements

LO3: Be able to reasearch and plan content for an article

Starter: What are news values?
"News values are general guidelines or criteria used by media outlets, such as newspapers or broadcast media, to determine how much prominence to give to a story."

LO3 News Values - Galtang and Ruge (1965)

Frequency (How often something is in the news) - Eg: Trump politics kept relevant with other articles. (For example: Ivanka Trump lifestyle etc.)

Threshold (The amount of superlatives or clear hyperbole of statement) - For example the mirror headline "Shot dead ..live on TV"

Unambiguity - Specific facts not brief.
EG: BBC sport article involves lots of facts and stats to support article (http://www.bbc.co.uk/sport/formula1/39234387)

Meaningfulness and newsworthiness - "Five ways the singles chart can be fixed" Ed Sheeran is relevant and popular to a younger demographic and relevant to current news/ social trends.

Consonance (agreement of ideology/ meaning) - Audience will see the same thing across various news outlets and subsequently agree with it. Across BBC news, telegraph and guardian all report on Bang of England deputy resigns

Unexpectedness - Unexpected articles create intrigue.  https://www.thesun.co.uk/news/3084507/otter-in-tesco-video-county-mayo-ireland/

Reference to elites.: Politicians, royal family, musicians, actors, reality tv stars, sporting personality's, local celebrities, local government officials. 

Personalisation - Article tailored to appeal to audience and link to readers life. Eg through use of rhetorical questions.

Negativity - Many attracted to negative news.

LO1: Understanding the news industry Feedback sheet

LO2 Final submission of analysis of articles

1)   http://www.dailymail.co.uk/news/article-4225082/Harrison-Ford-74-nearly-crashes-plane-      AGAIN.html
2)   http://lifestyle.one/heat/celebrity/news/ed-sheeran-tweeting-gbbo-val-stones/
3)   http://sport-magazine.co.uk/features/king-desert
4)   https://www.thesun.co.uk/news/3112094/birmingham-natwest-bank-lockdown-latest-news/
5)   http://www.independent.co.uk/news/world/americas/us-politics/donald-trump-north-korea-behaving-very-badly-tweet-twitter-president-latest-a7635101.html

1)
A)Harrison Ford nearly crashed his plane into a Boeing 737 with a 100 passengers and 6 crew.
'Was that airliner meant to be underneath me?' he asked Air Control.
Harrison Ford collects vintage aeroplanes.
Has previously been involved in a number of crashes over the years.
Previously had a major crash on golf course.
Could result in loss of license or warning

B)The purpose of this article is to describe/report and entertain.


C)"But the 74-year-old mistakenly aimed for a taxiway, just passing over an American Airlines 737 loaded with more than 100 passengers and a six-person crew." - Shows the severity of the incident and the potential impact it could have had, this is also reinforced by the quote stating the consequences of his actions as seen in the line "The FAA has now launched an investigation which could result in anything from a warning letter to Ford losing his licence". The article is also seen to inform the reader of previous alterations the hollywood star has faced as represented in the brief synopsis towards the latter of the article.

D)Throughout the article it is seen to be in a light hearted manner and tone as the news story is not overly serious. This can be infered from the quotations of Harrison Ford himself, for exapmle it is stated he said 'Was that airliner meant to be underneath me?'.

G) Within the article a variety of techniques have been used. Throughout the whole piece it could be percieved that some of the statements are hyperbolic as they portray the incident to be a near catostrophic accident without giving little information with regards to how the incident happened or details on how close the collision was. This is likely to be used to create a more dramtic article and thefore intrigue a larger audiance. Furthermore, within the title the bold caps phrase 'AGAIN' reinforces this and foreshadows the content of the article as it later describes his previous crashes.

I)



Who - Harrison Ford
What - Near miss landing with commercial airliner
Where - John Wayne Airport in Orange County, California.
When - 13th February 2017
Why - Harrison Ford mistakenly landed on a taxi way instead of the intended runway.
How - Harrison Ford landed on the wrong part of the airport.



Paragraphing
Within the article there is little use of paragraphing throughout as the majority of the text is organised by simple facts and statements in compound to complex sentences. This form of restricted coding allows for the piece to be understood easier by the audience opposed to if elaborate coding was used which often features more developed language and paragraphing and is ultimately seen in broadsheet articles such as the Guardian.

Within the first sentences/ paragraphs it is evidently portrayed the circumstances of the near miss and includes the basic details of what happened and who was involved. Later on in the article these ideas and point or developed in greater detail with support from pictures and references.

On the contrary, in the later parts of the article developed paragraphs are seen which feature quotes to support points in addition to official voices and statements.

Furthermore, it is also seen to quote and divulge into the details of his previous incidents relating to the article in addition to a brief overview of his life story.

Sentencing
Simple sentence: "Ford's reps had no official comment on the incident." Direct and informative to give facts and stats.
Compound sentence: "With his need for speed, Ford collects vintage cars" Develops the original simple sentence.
Complex sentence: "In 1999, Ford was flying his helicopter along the Lake Piru riverbed, north-east of Los Angeles, when it went down in a hard landing during a training session." Greater detail with

Within the initial paragraphs simple sentences are seen as they quickly and easily inform the reader of the key information. However, in the later paragraphs compound and complex sentences are more prevalent throughout.

2: Ed Sheeran's been tweeting GBBO's Val Stones and we can't deal

This news article was published by 'HeatWorld' with the intention to inform and entertain the predominately teen demographic. This can be inferred from the informality's seen within the text and the general tone of a peer to peer voice. The article itself divuldges on how the pop icon Ed Sheeran had been interacting with a familar face from the well renound TV show 'The Great British Bake Off' on the social platform Twitter.

Most importantly the headline is effective in engaging the reader, again due to the peer to peer mode of address. The headline itself reads "Ed Sheeran's been tweeting GBBO's Val Stones and we can't deal". The first part of the headline exclaims briefly the main premise of the article whilst the second part uses social terms to further engage with the younger digital native audience. Furthermore, it could be inferred that the pronoun 'we' was used again to reinforce the idea that the audience is involved with the article, ultimately making them want to read the article. Similarly, the acronym 'GBBO' is used to stay in line with the chatty style tone seen throughout and also relates to the social media  trends of the time.

As a whole throughout the article a variety of sentence structures and lengths are seen for varying purposes. Most commonly, simple to compound sentences are used and restricted coding to allow for easy reading and to convey the mode of address. The informality's within the sentence structure allow for the young target audience to relate whilst possibly also alluding to the theme of social media a text talk seen throughout the article. This is evident in the line "We couldn't agree more, Val hun." The colloquial phrase 'hun' also reinforces the idea of peer to peer informal talk with the reader, this is further emphasised through the use of rhetoricals as seen in the line "Plus, when can we see this poetry?".

Furthermore, the use imagery and direct links to the relevant tweets all engage with the audience and create an effective and interesting way to publicise the article story. In addition to the star persona creating the popularity and fundamental appeal for this specific article.

3) King of the desert

This article was published on the 26th of January 2017 by 'Sport Magazine' and divulges on the topic of how a British rider triumphs the Dakar rally for the first time. Consequently, the aim of this article is too inform as well as to describe and report. As a whole this article is seen to have a more mature feel and appeal to a older, more sophisticated demographic as a result of the elaborate coding seen with a heavier use of more complex sentence, structure, words and language.

Within this piece a simplistic bold statement is seen, this is effective as it engages the reader and clearly gives context to the article. The headline reads "KING OF THE DESERT", this hyperbolic statement creates intrigue and interest thus involving the reader and making them ask questions. The title is then followed by the subheading which adds further detail with more specifics and in the from form of simple an complex sentence structure which immediately identifies the voice and tone of the article.

Throughout the main body copy of this article the writer has used conventional methods to portray the story. Most commonly, the article follows the form of an interview with a brief overview of the main aspects of the story such as the history, times and place it took place. The interview consists of the heading asking the question then followed by the direct quotation of the interviewee. Throughout this a variety of questions were asked to keep the reader engaged throughout the entirety of the article. Unlike many other articles from sites such as 'Heat' this article makes little use of celebrity gossip and current social trends to engage the reader. However, this article does share a similar trend in the fact that is uses star personas to create appeal to the piece and engage with audiences however without the informality and tone seen on gossip sights.

3)'BANK RAID' Birmingham Natwest bank put on lock down when gunman took female staff member hostage as police arrest man, 60

The news organisation 'The Sun' posted an article relating to current topical news events with the intention to describe and report the situation. The article follows the form of a simplistic piece with restricted coding as seen in the little variation in section structure and short paragraphing. This keeps all the details and concise making it easier for the majority C2DE target demographic of 'The Sun' to understand and interpret.

Throughout the piece there is a heavy use of imagery used, this is because it gives context as to the location and time in which the incident took place in addition to appealing to the needs of those who only require a short article and the key information seen in this style of news provider. Similarly, the title is also concise and informative with little use of hyperbole or rhetorical questions unlike many other newspapers which rely on these linguistic devices to engage the reader. To further add credibility to the article direct quotes from officials are used to support the statements made by the paper, again linking to the teacher to pupil/ informative tone of the article.

Furthermore, it is likely that some aspects of this news story have not been included as it is perceived to be sensitive or unfit for the public domain. The gatekeeper of the news company will have done this to avoid possible moral panic or unnecessary harm to those involved in the incident, hence why the identity have been blurred in the images and no further names have been identified yet.

4) Donald Trump accuses North Korea of 'behaving very badly' and says China is not helping

The 'Independant' reported on the current and topical political events of the US. Consequently, this results in elaborate coding with more specific and detailed statements and a longer article all of which appeals to an older more mature demographic with a possible majority ABC1 social grade.

The headline of this article catches the audiences attention as a result of the current and relevant news story which has already has already seen a large interest within the public. The use of star personas is also evident and immediately engages the specific target audience of  'The Independant', the headline mentions both Donald Trump and North Korea whom are perceived to be controversial subjects with unique ideology ultimately resulting in a greater sense of intrigue within the audience thus leading them to read the text.

This article heavily features the use of direct quotes from officials which creates a sense of reliability and credibility to the article resulting in the audience trusting it. In addition to this diagrams are also prevalent in the article and again are used to support the statements and keep the reader engaged through the entirety of the piece.

As a whole this article uses exclusively formal language throughout which results in the news story being perceived to be trustworthy and reliable in addition to maintaining the teacher to pupil mode of address throughout and maintaining the purpose to inform and educate the reader. Furthermore, this article would have a greater appeal to the audience as a result of it following the news values theorised by Galtang and Ruge (1965). Most commonly, the value of frequency is key to this article as Donald Trump and the Presidential election in the US current and is prominent in some form throughout all major news outlets therefore making this article relevant. Similarly, throughout this piece reference to elites are frequently seen in addition to the unambiguous nature of the content through the use of statistics and facts to support there statements.

LO2 Language Analysis

Elaborate coding - More complex sentence structure, words and language.
Restricted coding - Simple, jargon, colloquial : Easy to understand.

LO2 Press Regulations

1: Press Regulations - Rules the press agency's have to follow.

Phone Hacking Scandal
Newspaper - News of the world
Who was involved - Editors, reporters and journalist
What ignited the scandal - Milly Dowler murder(knew information nobody knew)
When did phone hacking start - 90s
Who's targeted - Large variety - Celebrities, royals, politicians etc
Why did they demand the personal phone numbers of people they interview - To hack phones

Editor codes are important as it protects the public.

LO2: Newspaper analysis

http://www.dailymail.co.uk/news/article-4225082/Harrison-Ford-74-nearly-crashes-plane-AGAIN.html

A)Harrison Ford nearly crashed his plane into a Boeing 737 with a 100 passengers and 6 crew.
'Was that airliner meant to be underneath me?' he asked Air Control.
Harrison Ford collects vintage aeroplanes.
Has previously been involved in a number of crashes over the years.
Previously had a major crash on golf course.
Could result in loss of license or warning

B)The purpose of this article is to describe/report and entertain.


C)"But the 74-year-old mistakenly aimed for a taxiway, just passing over an American Airlines 737 loaded with more than 100 passengers and a six-person crew." - Shows the severity of the incident and the potential impact it could have had, this is also reinforced by the quote stating the consequences of his actions as seen in the line "The FAA has now launched an investigation which could result in anything from a warning letter to Ford losing his licence". The article is also seen to inform the reader of previous alterations the hollywood star has faced as represented in the brief synopsis towards the latter of the article.

D)Throughout the article it is seen to be in a light hearted manner and tone as the news story is not overly serious. This can be infered from the quotations of Harrison Ford himself, for exapmle it is stated he said 'Was that airliner meant to be underneath me?'.

G) Within the article a variety of techniques have been used. Throughout the whole piece it could be percieved that some of the statements are hyperbolic as they portray the incident to be a near catostrophic accident without giving little information with regards to how the incident happened or details on how close the collision was. This is likely to be used to create a more dramtic article and thefore intrigue a larger audiance. Furthermore, within the title the bold caps phrase 'AGAIN' reinforces this and foreshadows the content of the article as it later describes his previous crashes.

I)



Who - Harrison Ford
What - Near miss landing with commercial airliner
Where - John Wayne Airport in Orange County, California.
When - 13th February 2017
Why - Harrison Ford mistakenly landed on a taxi way instead of the intended runway.
How - Harrison Ford landed on the wrong part of the airport.



Paragraphing


Within the article there is little use of paragraphing throughout as the majority of the text is organised by simple facts and statements in compound to complex sentences. This form of restricted coding allows for the piece to be understood easier by the audience opposed to if elaborate coding was used which often features more developed language and paragraphing and is ultimately seen in broadsheet articles such as the Guardian.

Within the first sentences/ paragraphs it is evidently portrayed the circumstances of the near miss and includes the basic details of what happened and who was involved. Later on in the article these ideas and point or developed in greater detail with support from pictures and references.

On the contrary, in the later parts of the article developed paragraphs are seen which feature quotes to support points in addition to official voices and statements.

Furthermore, it is also seen to quote and divulge into the details of his previous incidents relating to the article in addition to a brief overview of his life story.

Sentencing
Simple sentence: "Ford's reps had no official comment on the incident." Direct and informative to give facts and stats.
Compound sentence: "With his need for speed, Ford collects vintage cars" Develops the original simple sentence.
Complex sentence: "In 1999, Ford was flying his helicopter along the Lake Piru riverbed, north-east of Los Angeles, when it went down in a hard landing during a training session." Greater detail with

Within the initial paragraphs simple sentences are seen as they quickly and easily inform the reader of the key information. However, in the later paragraphs compound and complex sentences are more prevalent throughout.

Unit 7 LO1 Pre digital

1) Newest forms of delivering news - Social media/ apps
2) Social Media

News story
Distributed before the digital age - Newspapers, magazine, tv, radio
How it could be now - Social media, vod services, apps, tv, radio, newspapers, magazine, viral video

Advantages - Can reach a wider audience.



Viral video
https://www.youtube.com/watch?v=yGVaArcV9BE


A video which is popular to a mass audience and is shared a large amount of times.
The purpose of this is to reach a large audience.
Successfull to share news as it reaches large audience quickly.
Some content could be distressing.

live video
Show what is happening live opposed to recorded then uploaded. As a result the audaince could be  exposed more easily to more distressing content as it has not been mediated, however it does show the news in real time

I doubt think pre digital age would be left behind as many still use these methods to get there news.

LO1 Task to support

LO1 Task to support LO1 content

1. Media used to present the story
2. Key Information that was communicated across all platforms
3. What information was not included across some platforms
4. Bias of different providers.

BBC News:

Throughout the whole article a large varied amount of media are used.
Supporting videos include:
"Muslim students on Trump ban: 'I don't belong here' "

"John Kelly - this is not a ban on Muslims"

Throughout the article various images were also embedded including images of protesters of the ban and photo of Saudi Oil Minister Khalid al-Falih supporting his criticism of the ban was "over exaggerated"

The news article was also distributed via social media which allows for the audience to participate and portray their views and opinions.

This news article was also broadcasted on the BBC News 24 channel and was shown on the banners anchored to the video. However, despite the news story being shown it was not discussed to the extent of which seen on the BBC news article meaning that information will have been left out due to the time constrains of the program.

Although, the Tv and radio broadcasts only showed key information relevant to the story the online journalistic article goes into great depth on all aspects of the story. In addition to this, other hyperlinks to relating articles have also been embedded allowing for the user to gain greater knowledge on the subject if they require. For exapmle: