Secondary Research - Taking information from other web pages.
Reports
Newspapers/ magazines
Articles
Diary's and journals
Books
State Research
TV/ Film
Social media
Advantage: Quick and low cost, can guide primary research,
Disadvantage: Can be not as specific, may be outdated or inaccurate/ false ( for example anyone can edit wikipedia pages), articles or newspapers may provide bias point of views, books may provide language barriers/ hard to interperate, government studies may be manipulated to avoid disturbance to public, TV shows may be less credible and more interested in selling a product, social media will likely be bias and manipulated.
Research techniques
Crowd sourcing - EG information callouts, reasearch/ feedback from social media etc.
Web sources - EG academic work v. popular opinion
Observation - EG focus, recording, evidencing
Evaluating the sources and information.
Reliabilty - EG use of field experts, first hand eye witnesses, authority official v. subordinate, use of primary and secondary definers.
Relevance
Accuracy - Cross refrencing
Valdity
Accessibility
Quality
Cost effective
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