Wednesday, 22 March 2017

LO3: Planning the article **

Planning Articles

Genre:
  • Sport
  • Music
  • Entertainment
  • Community/ art project etc
  • Education
  • Adult Care
  • Politics
Ideas:
Sport/ Local - Sheffield's possibilities and outdoor activities - More specifically the mountain biking scene.
Primary Sources: Interviews, questionnaires 
Secondary Sources: Reports, studies


History - Something war related, (The effects of The World Wars on Sheffield and how it shaped the future/ Sheffield heritage)
Primary Sources: Personal accounts/ interviews
Secondary Sources: Books, archive pictures/info, diary's and journals 


Community/ arts - Street art in Sheffield. Good v. bad, personal opinions etc
Primary Sources: Personal accounts, interviews,
Secondary Sources: Archive pictures and articles


The article i have chosen to pursue is the sporting possibilities in Sheffield and more specifically the rapidly growing mountain biking scene within the district. I chose this because it allows for in depth research using a variety of sources and techniques, both primary and  secondary. Most, noticeably the use of a primary definer such as Steve Peat would result in great interest in the article for the local audience. This would have greater appeal to a local audience as this sporting personality was born in the Sheffield area and is famous for competing both nationally and internationally, with the winning titles in both national, European and world championships. This sporting personality also relates directly to both Sheffield and its monumental sporting moments.This article would also be relevant as it would appeal not only to the local audience but also a diverse audience with a readership from variety of all ages and occupations due to the article planning to cover a range of activities and aspects of Sheffield's history and now future.


LO3: Secondary Research Techniques

Secondary Research - Taking information from other web pages.
Reports
Newspapers/ magazines
Articles
Diary's and journals
Books
State Research
TV/ Film
Social media

Advantage: Quick and low cost, can guide primary research,

Disadvantage: Can be not as specific, may be outdated or inaccurate/ false ( for example anyone can edit wikipedia pages), articles or newspapers may provide bias point of views, books may provide language barriers/ hard to interperate, government studies may be manipulated to avoid disturbance to public, TV shows may be less credible and more interested in selling a product, social media will likely be bias and manipulated.

Research techniques
Crowd sourcing - EG information callouts, reasearch/ feedback from social media etc.
Web sources - EG academic work v. popular opinion
Observation - EG focus, recording, evidencing

Evaluating the sources and information.
Reliabilty - EG use of field experts, first hand eye witnesses, authority official v. subordinate, use of primary and secondary definers.
Relevance
Accuracy - Cross refrencing
Valdity
Accessibility
Quality
Cost effective



Wednesday, 15 March 2017

LO3 Research Techniques - Primary Research





http://www.bbc.co.uk/news/magazine-39255114

The man who was the 'Body on the Moor'

Police interviews
Press statements






















Tuesday, 14 March 2017

LO3: Be able to reasearch and plan content for an article

Starter: What are news values?
"News values are general guidelines or criteria used by media outlets, such as newspapers or broadcast media, to determine how much prominence to give to a story."

LO3 News Values - Galtang and Ruge (1965)

Frequency (How often something is in the news) - Eg: Trump politics kept relevant with other articles. (For example: Ivanka Trump lifestyle etc.)

Threshold (The amount of superlatives or clear hyperbole of statement) - For example the mirror headline "Shot dead ..live on TV"

Unambiguity - Specific facts not brief.
EG: BBC sport article involves lots of facts and stats to support article (http://www.bbc.co.uk/sport/formula1/39234387)

Meaningfulness and newsworthiness - "Five ways the singles chart can be fixed" Ed Sheeran is relevant and popular to a younger demographic and relevant to current news/ social trends.

Consonance (agreement of ideology/ meaning) - Audience will see the same thing across various news outlets and subsequently agree with it. Across BBC news, telegraph and guardian all report on Bang of England deputy resigns

Unexpectedness - Unexpected articles create intrigue.  https://www.thesun.co.uk/news/3084507/otter-in-tesco-video-county-mayo-ireland/

Reference to elites.: Politicians, royal family, musicians, actors, reality tv stars, sporting personality's, local celebrities, local government officials. 

Personalisation - Article tailored to appeal to audience and link to readers life. Eg through use of rhetorical questions.

Negativity - Many attracted to negative news.


Tuesday, 7 March 2017

LO2 Final submission of analysis of articles

1)   http://www.dailymail.co.uk/news/article-4225082/Harrison-Ford-74-nearly-crashes-plane-      AGAIN.html
2)   http://lifestyle.one/heat/celebrity/news/ed-sheeran-tweeting-gbbo-val-stones/
3)   http://sport-magazine.co.uk/features/king-desert
4)   https://www.thesun.co.uk/news/3112094/birmingham-natwest-bank-lockdown-latest-news/
5)   http://www.independent.co.uk/news/world/americas/us-politics/donald-trump-north-korea-behaving-very-badly-tweet-twitter-president-latest-a7635101.html

1)
A)Harrison Ford nearly crashed his plane into a Boeing 737 with a 100 passengers and 6 crew.
'Was that airliner meant to be underneath me?' he asked Air Control.
Harrison Ford collects vintage aeroplanes.
Has previously been involved in a number of crashes over the years.
Previously had a major crash on golf course.
Could result in loss of license or warning

B)The purpose of this article is to describe/report and entertain.


C)"But the 74-year-old mistakenly aimed for a taxiway, just passing over an American Airlines 737 loaded with more than 100 passengers and a six-person crew." - Shows the severity of the incident and the potential impact it could have had, this is also reinforced by the quote stating the consequences of his actions as seen in the line "The FAA has now launched an investigation which could result in anything from a warning letter to Ford losing his licence". The article is also seen to inform the reader of previous alterations the hollywood star has faced as represented in the brief synopsis towards the latter of the article.












D)Throughout the article it is seen to be in a light hearted manner and tone as the news story is not overly serious. This can be infered from the quotations of Harrison Ford himself, for exapmle it is stated he said 'Was that airliner meant to be underneath me?'.

G) Within the article a variety of techniques have been used. Throughout the whole piece it could be percieved that some of the statements are hyperbolic as they portray the incident to be a near catostrophic accident without giving little information with regards to how the incident happened or details on how close the collision was. This is likely to be used to create a more dramtic article and thefore intrigue a larger audiance. Furthermore, within the title the bold caps phrase 'AGAIN' reinforces this and foreshadows the content of the article as it later describes his previous crashes.

I)



Who - Harrison Ford
What - Near miss landing with commercial airliner
Where - John Wayne Airport in Orange County, California.
When - 13th February 2017
Why - Harrison Ford mistakenly landed on a taxi way instead of the intended runway.
How - Harrison Ford landed on the wrong part of the airport.



Paragraphing
Within the article there is little use of paragraphing throughout as the majority of the text is organised by simple facts and statements in compound to complex sentences. This form of restricted coding allows for the piece to be understood easier by the audience opposed to if elaborate coding was used which often features more developed language and paragraphing and is ultimately seen in broadsheet articles such as the Guardian.

Within the first sentences/ paragraphs it is evidently portrayed the circumstances of the near miss and includes the basic details of what happened and who was involved. Later on in the article these ideas and point or developed in greater detail with support from pictures and references.

On the contrary, in the later parts of the article developed paragraphs are seen which feature quotes to support points in addition to official voices and statements.

Furthermore, it is also seen to quote and divulge into the details of his previous incidents relating to the article in addition to a brief overview of his life story.

Sentencing
Simple sentence: "Ford's reps had no official comment on the incident." Direct and informative to give facts and stats.
Compound sentence: "With his need for speed, Ford collects vintage cars" Develops the original simple sentence.
Complex sentence: "In 1999, Ford was flying his helicopter along the Lake Piru riverbed, north-east of Los Angeles, when it went down in a hard landing during a training session." Greater detail with

Within the initial paragraphs simple sentences are seen as they quickly and easily inform the reader of the key information. However, in the later paragraphs compound and complex sentences are more prevalent throughout.

2: Ed Sheeran's been tweeting GBBO's Val Stones and we can't deal

This news article was published by 'HeatWorld' with the intention to inform and entertain the predominately teen demographic. This can be inferred from the informality's seen within the text and the general tone of a peer to peer voice. The article itself divuldges on how the pop icon Ed Sheeran had been interacting with a familar face from the well renound TV show 'The Great British Bake Off' on the social platform Twitter.

Most importantly the headline is effective in engaging the reader, again due to the peer to peer mode of address. The headline itself reads "Ed Sheeran's been tweeting GBBO's Val Stones and we can't deal". The first part of the headline exclaims briefly the main premise of the article whilst the second part uses social terms to further engage with the younger digital native audience. Furthermore, it could be inferred that the pronoun 'we' was used again to reinforce the idea that the audience is involved with the article, ultimately making them want to read the article. Similarly, the acronym 'GBBO' is used to stay in line with the chatty style tone seen throughout and also relates to the social media  trends of the time.

As a whole throughout the article a variety of sentence structures and lengths are seen for varying purposes. Most commonly, simple to compound sentences are used and restricted coding to allow for easy reading and to convey the mode of address. The informality's within the sentence structure allow for the young target audience to relate whilst possibly also alluding to the theme of social media a text talk seen throughout the article. This is evident in the line "We couldn't agree more, Val hun." The colloquial phrase 'hun' also reinforces the idea of peer to peer informal talk with the reader, this is further emphasised through the use of rhetoricals as seen in the line "Plus, when can we see this poetry?".

Furthermore, the use imagery and direct links to the relevant tweets all engage with the audience and create an effective and interesting way to publicise the article story. In addition to the star persona creating the popularity and fundamental appeal for this specific article.

3) King of the desert

This article was published on the 26th of January 2017 by 'Sport Magazine' and divulges on the topic of how a British rider triumphs the Dakar rally for the first time. Consequently, the aim of this article is too inform as well as to describe and report. As a whole this article is seen to have a more mature feel and appeal to a older, more sophisticated demographic as a result of the elaborate coding seen with a heavier use of more complex sentence, structure, words and language.

Within this piece a simplistic bold statement is seen, this is effective as it engages the reader and clearly gives context to the article. The headline reads "KING OF THE DESERT", this hyperbolic statement creates intrigue and interest thus involving the reader and making them ask questions. The title is then followed by the subheading which adds further detail with more specifics and in the from form of simple an complex sentence structure which immediately identifies the voice and tone of the article.

Throughout the main body copy of this article the writer has used conventional methods to portray the story. Most commonly, the article follows the form of an interview with a brief overview of the main aspects of the story such as the history, times and place it took place. The interview consists of the heading asking the question then followed by the direct quotation of the interviewee. Throughout this a variety of questions were asked to keep the reader engaged throughout the entirety of the article. Unlike many other articles from sites such as 'Heat' this article makes little use of celebrity gossip and current social trends to engage the reader. However, this article does share a similar trend in the fact that is uses star personas to create appeal to the piece and engage with audiences however without the informality and tone seen on gossip sights.

3)'BANK RAID' Birmingham Natwest bank put on lock down when gunman took female staff member hostage as police arrest man, 60

The news organisation 'The Sun' posted an article relating to current topical news events with the intention to describe and report the situation. The article follows the form of a simplistic piece with restricted coding as seen in the little variation in section structure and short paragraphing. This keeps all the details and concise making it easier for the majority C2DE target demographic of 'The Sun' to understand and interpret.

Throughout the piece there is a heavy use of imagery used, this is because it gives context as to the location and time in which the incident took place in addition to appealing to the needs of those who only require a short article and the key information seen in this style of news provider. Similarly, the title is also concise and informative with little use of hyperbole or rhetorical questions unlike many other newspapers which rely on these linguistic devices to engage the reader. To further add credibility to the article direct quotes from officials are used to support the statements made by the paper, again linking to the teacher to pupil/ informative tone of the article.

Furthermore, it is likely that some aspects of this news story have not been included as it is perceived to be sensitive or unfit for the public domain. The gatekeeper of the news company will have done this to avoid possible moral panic or unnecessary harm to those involved in the incident, hence why the identity have been blurred in the images and no further names have been identified yet.

4) Donald Trump accuses North Korea of 'behaving very badly' and says China is not helping

The 'Independant' reported on the current and topical political events of the US. Consequently, this results in elaborate coding with more specific and detailed statements and a longer article all of which appeals to an older more mature demographic with a possible majority ABC1 social grade.

The headline of this article catches the audiences attention as a result of the current and relevant news story which has already has already seen a large interest within the public. The use of star personas is also evident and immediately engages the specific target audience of  'The Independant', the headline mentions both Donald Trump and North Korea whom are perceived to be controversial subjects with unique ideology ultimately resulting in a greater sense of intrigue within the audience thus leading them to read the text.

This article heavily features the use of direct quotes from officials which creates a sense of reliability and credibility to the article resulting in the audience trusting it. In addition to this diagrams are also prevalent in the article and again are used to support the statements and keep the reader engaged through the entirety of the piece.

As a whole this article uses exclusively formal language throughout which results in the news story being perceived to be trustworthy and reliable in addition to maintaining the teacher to pupil mode of address throughout and maintaining the purpose to inform and educate the reader. Furthermore, this article would have a greater appeal to the audience as a result of it following the news values theorised by Galtang and Ruge (1965). Most commonly, the value of frequency is key to this article as Donald Trump and the Presidential election in the US current and is prominent in some form throughout all major news outlets therefore making this article relevant. Similarly, throughout this piece reference to elites are frequently seen in addition to the unambiguous nature of the content through the use of statistics and facts to support there statements.












Wednesday, 1 March 2017

LO2 Language Analysis

Elaborate coding - More complex sentence structure, words and language.
Restricted coding - Simple, jargon, colloquial : Easy to understand.